Our Story

FOUNDER & CEO

Born & raised in Minnesota, Sierra first used the sauna when she was growing up with her family. She came to view sauna as a place to connect with others and was drawn to the rich sauna community of the Midwest.

While pursuing her master’s degree in mental health, Sierra became fascinated by the brain-body connection and dove into the science behind it. She read all of the studies on sauna and cold water immersion she could find and discovered all of the incredible potential benefits: improved sleep, pain relief, relaxation, decreased cortisol, improved cardiovascular & respiratory health and psychological benefits.

While she learned about & personally experienced the benefits of sauna, she noticed the practice taking a toll on something unexpected — her hair. After trying many different oils and conditioners (and always forgetting that dang hat), she started figuring out what didn’t work and what did. And thus, sauna serum was born!

Her goal with Saint Lucie is to center connection, authenticity, fun and inclusion. She believes that joy is a healer and can be found most abundantly in genuine connection with others.

WHY SAINT LUCIE?

Saint Lucie County is located on the edge of Southern Florida, where Sierra lived for 7 years & where her mother grew up. She has fond memories of walking through orange groves with her grandpa and eating freshly picked Florida grapefruits (which inspired one of our sauna serum’s ingredients!).